Author: Terry

Consistency in branding is key for any organization. Brand guidelines serve as a valuable resource that outlines the rules and standards for utilizing a company’s brand assets. In this post, we will explore the basics of brand guidelines and why they are essential for maintaining a strong and cohesive brand identity. Defining the Brand: Brand

Choosing the right colors for your designs is essential in creating visually appealing and effective visual communication. Here are some steps to help you choose the right colors: Understand color psychology: Different colors evoke different emotions and feelings in people. Learn about color psychology to understand the meanings and associations behind different colors. For example,

Designing a compelling infographic requires careful planning and consideration of key elements. Here are some steps to help you create an engaging and effective infographic: Identify the goal and target audience: Determine the purpose of your infographic and identify your target audience. Understanding who you are trying to reach and what message you want to

Grid systems play a fundamental role in design, providing structure and organization to layouts across various mediums such as print and digital media. By dividing a page or screen into a series of vertical and horizontal lines, grid systems help designers create balanced and harmonious compositions. Here are the basics of grid systems in design:

White space, also known as negative space, is the area in a design composition that is left intentionally empty or unmarked. It is an essential element in design that often goes unnoticed but plays a crucial role in enhancing aesthetics, readability, and overall user experience. Here are some reasons why white space is important in